Strategic Plan

The AES strategic plan translates the strategic direction set by the Board of Directors, in alignment with governance leadership, into a clear framework of high-level goals and objectives that will guide our work in the years ahead.

Built around five core pillars—Member Engagement; Education, Clinical Practice, and Career Development; Advocacy and Impact; Acceleration of Research; and Organizational Strength and Stability—the plan provides a focused roadmap for advancing our mission.

These priorities are strengthened by the values that define AES, which are integrated throughout the plan and reflected across all areas of our work. We remain steadfast in our commitment to foster an inclusive, equitable, and representative professional community.

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Strategic Plan Goals and Objectives

Member Engagement
Build an inclusive, connected community for all disciplines and career stages.

• Create a year-round engagement strategy
• Increase accessibility of volunteer leader pipelines to engage members at every career stage
• Increase marketing and communications to enhance visibility of AES and its offerings
• Seek new opportunities for members to come together to foster connections and belonging in AES
• Strengthen collaboration across disciplines to broaden engagement

Education, Clinical Practice, and Career Development
AES is the source for professional growth through accessible life-long learning and evidence-based education and clinical practice.

• Advance clinical tools and practice resources that promote evidence-based care, efficiency, and improved outcomes
• Develop user-friendly platforms for all AES education
• Foster innovation for all AES educaitonal and career development opportunities
• Tailor education across career stages and disciplines
• Understand educational and clinical practice needs of the epilepsy community

Advocacy and Impact
Advance policy and public awareness advocating for professionals, people with epilepsy, and caregivers.

• Establish a clear advocacy agenda including research funding, health equity, clinical reimbursement, and patient access
• Strengthen advocacy fo rfederal policy and funding
• Partner with mission-aligned organizations to enhance the public profile and impact of AES
• Promote engagement of AES members in clinical practice, advocacy, and public policy

Accelerate Research
Advance and disseminate epilepsy research.

• Bolster research funding through multiple avenues
• Attract and retain talented investigators to epilepsy research
• Maximize research participation and breadth
• Promote widespread dissemination of research findings

Organizational Strength and Stability
Modernize and strengthen the structure and function of AES operations, finance, and governance to be responsive and adaptable, and to ensure long-term effectiveness.

• Regularly assess and modernize IT infrastructure
• Clarify and strengthen volunteer-staff partnership roles to maximize strategic agility and efficiency
• Grow and diversify revenue streams which may include partnerships, philanthropy, and membership model to support AES priorities
• Establish and implement systems to regularly assess program impact to guide resource allocation
• Examine and enhance governance and committee practices